Are you driven by research, learning and opportunities to improve digital platforms? Have you strategically supported digital marketing campaigns with a drive to increase revenue?
ReSource Pro is looking for a Digital Marketing Specialist to join our marketing team. This individual will support our goals to increase revenue and qualified leads via digital marketing tactics by analyzing, monitoring, reporting, and recommending changes to promote process efficiencies. This is a great opportunity to work collaboratively with varying teams, broaden your skill sets across different marketing functions, demonstrate ownership for your contributions, and engage in improvement strategies. Our ideal candidate will have HTML, Marketo and CRM experience.
This is a remote position that can work from anywhere in the USA.
Responsibilities:
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Utilize Marketo, Google Analytics, LinkedIn, and Salesforce to build and report performance of advertising and email campaigns.- Develop landing pages and forms on Marketo for smooth execution of digital campaigns.
- Monitor website and other tools for accuracy, utilizing best SEO practices to optimize websites and report on website analytics.
- Research trends and make recommendations to improve digital marketing campaigns.
- Plan and schedule project timelines and milestones. Track progress and completion of project milestones.
- Build strong, collaborative relationships with project stakeholders, and team members.
Qualifications:
- A bachelor’s degree in digital marketing, marketing, or related field required.
- 3+ years of experience in Digital Marketing and/or Marketing Communications is required.
- 3+ years of experience working with Marketo platform, Google Analytics, Google Adwords, LinkedIn and Search Engine Optimization (SEO) is required.
- 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo is required.
- Strong analytical skills. Ability to conduct data analysis and standardize large sets of data.
- Meticulous attention to detail.
- Solid understanding of marketing campaign elements, production timelines, understand how to interpret and adhere to brand guidelines.
Benefits & Perks:
- Generous PTO plan with paid holidays + floating holidays
- 100% paid Employee Healthcare on Day 1
- Eligible for all medical, dental, and vision benefits on Day 1
- 401k with employer match, vested on Day 1
- Organization-wide focus on growth and development
- Flexible work schedule
About ReSource Pro:
ReSource Pro is an insurance-focused business solutions company that integrates people, processes, technology, and data analytics. Over 1,000 carriers, brokers, and MGAs rely on ReSource Pro to execute strategies that improve profitability, accelerate growth, deliver improved claim outcomes, and enhance client and employee experience. With more than 7100 employees globally, ReSource Pro provides business process management, strategic advisory services, management, and organic growth consulting, training, and compliance solutions around the clock. ReSource Pro has been listed as one of the Inc. 5000 Fastest Growing Private Companies annually since 2009 and has consistently achieved a +95% client retention rate for over a decade.
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